Brainstorm Technique: Forced Connections
The brainstorm technique known as forced connections is designed to take two unrelated concepts and forge a relationship between them. In this process, the brainstorm group is usually divided into subgroups, which can be as small as two people. This group picks two topics at random and is challenged to brainstorm a way to connect them together.
Ideal Activity For:
branding, concept generation, event planning
4-6 20”x30” easel pads
20+ small pieces of paper (for forced connection topics)
2-3 small cups or other containers
# of Participants:
4 – 10+
How To Brainstorm With Forced Connections:
Brainstorm Intro: (approx. time varies by experience level)
Brainstorm Part 1: (approx. 10-20 minutes)
Brainstorm Part 2: (approx. 10-30 minutes)
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