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Human brains crave organization and order

We crave order. It’s how our brains are wired. Even in the face of something as complex and difficult to quantify as creativity, our natural desire is to represent it as a straight line. As far back as 1926 when psychologists first attempted to map out the creative process to modern innovation frameworks, nearly every model starts with discovering a problem and ends with proving your solution is correct. There’s only one problem. Creativity, and specifically business innovation, are never orderly.

Graham Wallas’ Four Stages of Creativity, 1926

A Nonlinear Approach

If a linear approach is a faulty innovation strategy, what advantages does a nonlinear approach provide? A nonlinear model embraces the natural ebbs and flows of the creative process. Instead of looking at imperfections and refinements as setbacks, our innovation framework allows thinkers seamlessly move from one phase to another while still moving the business innovation project forward.

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The Clover Model of Innovation

Think Unbound offers creative consulting services based on the Clover Model of Innovation. Learn more about our proprietary innovation strategy.

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