What is brainstorming?
First coined in the 1940s by Alex F. Osborn, one of the founders of ad agency BBDO, brainstorming started as Osborn’s personal method of generating the maximum number of ideas using a large collection of thinkers. Since then, “brainstorming” has become a more general term for any problem solving technique designed to inspire and encourage innovation and creativity in business or personal goals. Brainstorm methods cover a variety of formats that can be adapted to large or small groups. They can focus the creative process towards the goal of generating a large volume of lightly developed concepts or fewer, more thought out ideas.